COMPANY

In 1938 Mr. Leopoldo Jorge Theodoro Schmalz began his dream of producing yarns and threads for handicrafts. Today Círculo is one of the largest textile industries in Brazil. Since then, the company has conquered the country with quality products, manufactured according to market trends. With each release, Circulo provides innovation and modernity through unique colors and textures without leaving aside traditions and care with high quality raw materials.

Our goal is to offer the best products and the best service to our thousands of customers in Brazil and abroad. We are appealing to the public with our quality control processes from the moment the raw materials arrive at the factory until the moment the products are sent to customers.

CREATIVITY

PASSION

HANDCRAFT

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INNOVATION & TRENDS

Our evolution is the result of an advanced vision and a strong desire to succeed. These qualities have placed us as a highlight among the main suppliers of yarns for fashion and decoration, which provide satisfaction, beauty, leisure and a source of income for many artisans.

NATIONAL AND INTERNATIONAL MARKET

We always seek innovations within the handcraft world and adapt them to the Brazilian market.
This constant improvement has made us a respected company in the national and international marketplace.

SUSTAINABILITY PROGRAM

Círculo is engaged in making its products more sustainable. In order to do so Circulo uses new technologies that provide minimum emission of pollutants for product creation.

See environmental guidelines

CHECK OUT OUR STORY

Circulo achievements and history

1935

São Paulo, Brazil – Leopoldo Jorge Theodoro Schmalz graduated in textile mechanics in Germany, developed machines to be used in the future yarn factory.

1935

Schmalz & Círculo – Swiss blood and Brazilian heart are not only synonyms of work, overcoming
and pioneering but also a dignified example of courage and confidence in the future.

1936

São Paulo, Brazil – Circulo sewing threads, embroider floss and ribbons were sold by Leopoldo.

1937

Circulo was moved to Gaspar, a city in the countryside of Santa Catarina, Brazil. The affection
between Leopoldo and his sister Lucia (Gasparense merchant Júlio Schramm’s wife) brought Circulo to Gaspar.

1937

Júlio Schramm (Gaspar) and Willy Schossland (Sao Francisco do Sul) became partners of their
brother-in-law Leopoldo J. T. Schmalz factory,
Picture: Leopoldo J. T. Schmalz, Júlio Schramm and Willy Schossland.

1938

The dream of producing yarn for handcraft comes true. The company "Leopoldo Schmalz & Cia Ltda" was born on 01/23/1938.
In the photo, the house provided by Julius Schramm for the factory installation at 342, Cel Aristiliano Ramos street.

1938

January – Leopoldo started the "workshop" for the manufacture of "Mouline (embroidery floss) and "Cerzir" (sewing threads) and "Fitilho" (ribbons) at Círculo in Gaspar, Brazil with the help of a small mechanical lathe and an electric emery.

1940

Círculo receives the "Grand Prize – Gold Medal" at the Santa Catarina Sample Fair. Cerzir threads (for socks) and Mouline (for embroidery).

1940

Círculo threads are highlights in handcraft fairs of the most renowned schools in Brazil.

1942

Construction of the new facilities at 360, Dr. Nereu Ramos street, and prospects for a lot of growth.

1943

In the "new factory" 23 more employees were hired, 45 workers in total. It was time to double production.

1944

World War II crisis. Prohibition of machinery import and rationing of fuel and electricity. Círculo comes out ahead with technology, developed by its founder, steam-powered and with stationary engines already installed.

1946

All 68 Circulo employees posed for the historical photo.

1946

The trajectory of "Círculo" (1938-1946) deeply marked the Gasparense society.
There is demand for urban lots; Trade was boosted by the movement of biweekly wages;
There is greater interest in knowledge and personal appearance;
New industries have emerged and the urban landscape changes with the construction of the new
main church.

1947

POST-WAR
The company "Leopoldo Schmalz & Cia" was renamed "Leopoldo Schmalz S/A thread Industry".
Círculo products obtain extraordinary acceptance in the Brazilian market. Ribbons, strings, embroider floss, knit and crochet yarns and also mercerized threads for sewing in ninety colors.

1948

Clea and Anne, female names of Germanic origin make crochet fashion history. Release of “Glace” sewing thread black and white on wooden spool was a success in record time.

1949

Study and assembly of Circulo’s own yarn twisting machine.

1949

New dyeing processes with bleach, mercerize machine, Indigo process, drying oven and sterilizing machine.

1952

Circulo occupies an enviable position. In addition to having its own resources to develop its products, it also serves the regional manufacturing park, through services provided by the mechanical workshop and welding (Circulo’s starting point) carpentry, typography and dyeing.

1961

Centenary of Gaspar’s Parish. Círculo is the highlight in the city’s agro-industrial expo.

1963

Circulo celebrates its 25th anniversary.

1967

Círculo takes the biggest step towards self-sufficiency, producing its own yarns, from feather cotton.

1968

Acquisition of a manual injector for the manufacture of cones, spatulas, rims and plastic spools. It was the embryo of "Plasvale”, a sister company founded in 1977.

1968

Circulo’s product quality control guarantees 100% of products made with feather cotton. Circulo celebrates its 30 th anniversary.

1969

"Leopoldo Schmalz S/A yarn Industry"
Product line:
Embroidery floss - 5 options
Sewing threads - 10 different products
Crochet yarns - 6 options in 57 colors
Knitting yarns - Rayon Twist 48 colors;
Cotton lace – Bobbin lace
Rayon elastics - 8 options
String and line for sacking - 9 options